Axios Value Innovation Management®
Axios Customer Value Management
Across markets, offerings are becoming commoditized. Businesses increasingly struggle
to generate
sales at desirable profit margins. To gain a fair return on the value delivered to customers,
firms must
be able to persuasively demonstrate and document that value. Developed with Kellogg Professor James Anderson, author of Value Merchants, Customer Value Management (CVM) not only provides an understanding of customer requirements and preferences, but also what it is worth in monetary terms to
fulfill them. Axios CVM projects consistently generate a 10:1 payback within 1 year.
Today, incremental improvements can turn a market leader into
a market follower. Being entrenched in organizational and
industry orthodoxies can mean the difference between riding the latest wave or creating it.
Axios’ VIM framework cuts through the management fads to identify
the concepts and best practices that unlock an
organization’s creativity and potential while instilling a discipline and
rigor to ensure profitable
business growth. How do we develop
market
foresight…what should our next generation of products and services look like if
we’re going to position ourselves to win?
3777 Peachtree Road NE, Suite 1114
Atlanta, Georgia 30319
Managing Director:
Telephone: +1.404.467.0450
Information request:
2949 West Logan Blvd, 3rd Floor
Chicago, Illinois 60647
Managing Director:
Telephone: +1.312.787.8835
Information request:
